Web Promotion Internet Marketing – Focused Internet Marketing and Website Promotion

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Web Promotion Internet Marketing

Every day, like millions of webmasters, I continue to focus on making money with my websites. There are a few internet marketing and website promotion strategies I typically stick with because it is very important that these website marketing processes are running at the same time without causing too much work or becoming overloaded. Web Promotion Internet Marketing

Creating and running an online business continues to become more and more competitive with thousands and more websites being set up every day. It is likely that some of those websites will be in direct competition with you and me.

So, how do you compete? How do you get those magical page 1 rankings and keep them? The good news is that it is not magic.

The simple answer is by developing a number of different but related advertising methods as part of my overall marketing and website promoting strategy. Let me share some of them with you now. Remember this is a very small sample of the hundreds of ways you can market and promote your website. Some of them will be explained in depth in my other articles, so make a habit of staying in touch. O.K. let’s see.

Building Your List

I will never understand those webmasters that go to all the trouble of building a website or a blog and don’t spend the small additional effort of capturing subscribers for their list. Even if your own site only captures a few hundred names and email addresses, that is a few hundred targeted and interested people that you can stay in contact with on a regular basis. The trick is not to bombard them with sales pitches and offers but to keep them informed and build their trust and your reputation.

There is a ton of information on the ‘net about adding subscriber forms to websites. Also, if you do not want to pay for an autoresponder, there are a number of free ones that you can try out.

Generating Backlinks And Building Site Popularity

I won’t pretend to understand all the algorithms and nuances the major search engines use to rank websites but I do know that one of the more important tactics for website marketing and promotion is generating backlinks. The major search engines use this as a gauge of site popularity – how important your site is to others.

I use two methods to achieve backlinks, actually three (article marketing is one, see below). I subscribe to a monthly membership site which provides me with the means of getting backlinks from high ranking web pages. The other method is free and it’s called reciprocal linking. Web Promotion Internet Marketing

There is much debate about the value of exchanging links and if they add any value. Simple answer, yes they do as long as it is done properly. Only exchange links with sites that are relevant to yours, and sites that have already been indexed. One of the reasons the debate on using reciprocal linking as an effective marketing and website promotion tool continues is that if the site displaying your link has more than say twenty other links on the page, it will reduce the chances of your link being clicked.

Pay Per Click

Many will recommend that you add some type of pay per click campaign such as Google Adwords to your website marketing and promotion strategy. I would agree but only if you know exactly what you are doing. To explain all the ins and outs of pay per click campaigns would need a report never mind trying to explain it in this article.

If you have a known budget to spend, daily, weekly or monthly, then by all means go to the major search engines and read everything you can about using their advertising services before you spend one penny.

Press Releases

I have to admit that this is an area where I have to focus more time and effort. As with pay per click, go to the major search engines and read up on how to get yourself published on Google’s or Yahoo’s news search.

As with most things in the life of internet marketing there are paid methods or eBooks for sale on creating and publishing your press releases. Before you succumb to any of those, visit www.prweb.com and read their guidelines on how to publish your press releases.

Article Marketing

This is still one of my favorites. It is an excellent free way of building your brand, gaining trust, and promoting your websites. Writing articles and submitting them to achieve the greatest return for the investment of your time and money (if you hire someone to write them for you) deserves its own article all to itself which I will publish real soon.

In summary, internet marketing and website promotion does not need to be costly but it will need your commitment to putting in the time and effort on a regular basis. Just building a website is no longer enough, if indeed it ever was. Web Promotion Internet Marketing

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