Marketing Strategy Using Blogs

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There are over 126 million blogs on the Internet, in keeping with Technorati.com, the popular Web search engine for blogs. That’s 126 million alternatives so that you can market your services or products, which sounds exciting.But is weblog advertising and marketing proper in your small enterprise? To search out out, BizBytes talked with Randy Schneider, CEO of PressFish, a Fort Lauderdale-based mostly Internet marketing company.

Weblog marketingneeds to be part of an total model awareness and outreach strategy for each small business.The opportunity blogs afford small business house owners to engage their current clients or shoppers and discover new ones is tremendous.

Listed here are seven strategies for harnessing the ability of blogs to advertise your product or service.

* Be free. “Businesses all over the world are nonetheless experiencing robust times because of the economy. So making a free weblog by WordPress or Blogger is a good option. Search engines like google and yahoo love WordPress and Blogger is owned by Google, so the probabilities of your posts ranking high in search engine results are very good.

* Good words are the key. Don’t heart your blog around the title of your business. Instead, decide a keyword related to your online business and middle it round that. For example, if you own ABC Footwear, don’t make that identify the main target of your blog. Instead, choose a keyword that relates to your trade resembling fashion footwear, high heels, etc. This will increase your chances of rating excessive in search engine outcomes and getting discovered by prospective customers.

* Think like an editor. Once you’ve picked your keyword, don’t overuse it. Your keyword shouldn’t be in each blog publish you create. The overall rule is that you should use your keyword in each other put up your write in your blog. That manner, you’re not overdoing it and also you’re not operating the chance of being penalized by search engines.

* Inform. Remember that a weblog isn’t a direct advertising and marketing tool like an commercial in a newspaper. It’s used to indirectly reach your audience by retaining them informed about not just your organization, however your trade as well.

* Educate.In your weblog posts, educate your readers one thing they didn’t already know. If you’re a flower shop, train your current and potential customers how to decide the perfect orchid or methods to properly maintain roses. Put up educational videos in your blog. Data like that is way more fascinating than just telling them how great your organization is.

* Persuade. In every publish in your blog, finish with one thing that persuades the reader to strive one thing or view something else.For instance, when you’re speaking about selecting the perfect orchid, finish with a hyperlink to purchase it in your company’s website.

* Praise your competitors. Most business house owners suppose it’s inappropriate to touch upon the blogs of your competitors. But it’s actually fairly the opposite. For PressFish clients, we advocate that you just not only comment on a competing weblog, but that you just praise your competitor. You are able to do things like talk about how nicely an article was written and then publish a link to an article that you wrote on the identical topic on your site. This engenders goodwill and helps you construct a relationship with a business similar to yours.

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