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An Introduction To Lucrative List Building

A lucrative mailing list is not about how big the list is but about how accurate it is in allowing you to communicate with your real market and not with every Tom, Dick or Harriet.  Having a list of thousands of addresses is no good if the response rate to your selling efforts is so small you are not making money.  Lucrative list buildings means creating a list of email addresses where there is a business potential – this enables you to fine tune and focus your marketing towards people who are most likely to buy from you.  The best way to do this is to set up a squeeze page with a valuable freebie – something that is related to your business so that people who register to get it are those who already have an interest in what you are selling.

Make the page as easy to read and navigate as possible because filling it with ads and links will distract people and they may click on the links before registering their email addresses.  Keep the page short and to the point so the visitors can get directly to what is offered to them and react to that – too much material and too many words will distract them or cause them to lose patience in trying to find what’s in it for them and leave without opting in.  Because visitors usually spend just a few second glancing at a page before deciding if they want to spend time on it, you need to have a headline that catches their interest immediately – something about the download and how it will benefit them.  Keep the opt in box simple and direct; make it clear that this is quick and easy to fill up – ask for too much information and the visitor may resent the invasion of his privacy and wonder what you are up to.  Place a clear statement that after opting in there is a simple way to opt out if people wish to – knowing that they can change their minds later makes the decision to opt in easier.

After people register they will expect fast results but while giving them the download link immediately is okay, a better option would be to email them the link as this will enable you to check if the email address is valid and keep your mailing list full of only working email addresses.  Remember that lucrative list building means that a small list of people who are really interested in what you have to offer is better than a huge list of email addresses of people who will not respond to you.

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