Are you trying to make your website profitable? Are you struggling to earn traffic, PageRank, and top 10 Google results? How to work at home, Are you spending far too much time, money, and effort on marketing without getting the results you need?
No, the Internet isn’t broken and their’s still tons of money to be made out their but it’s time that you got wise about how you’re doing what you’re doing.
In fact, one of the main reasons you’re not doing as well as you could be is that you’re relying on an outdated and ineffective marketing tool: Article Marketing.
It’s Time to Get Serious About Marketing Your Website
A lot of people still spend time and money in the article marketing game trying to “trick” search engines into upgrading their PageRank. By creating hundreds or even thousands of backlinks through duplicate content mass distributed across the Internet, these folks think that they can get ahead of everyone else in the search marketing game by clogging search engines.
They create hundreds of low quality articles (because they take little time, effort, or money individually) and submit them to article farms or article directories.
These directories exist for one purpose and one purpose only: to mass distribute that content to anyone who wants it. The idea is that by making these “articles” available for other website owners to publish, the anchor text links including in the articles will result in a backlink—thereby adding “Google Juice” to the original website. Unfortunately for those people practicing this deceptive strategy, they’re wasting their time and money!
Search marketing just doesn’t work that way . . . anymore.
There was a time in the not too distant past when article marketing like I’ve described above could create tons of traffic, generate a significant revenue stream, and required very little actual work by the website owner. That’s no longer the case.
The Death of The Article Farms
Recent updates to Google’s algorithms (the latest occurring in 2011) were designed to attack content farms but effectively undercut article marketers.
These changes handicapped the entire article marketing process and now those websites that are still using article marketing could risk Google penalties!
Google recognized that search results generated by these sites (eHow, Demand Media, and EzineArticles to name a few) were hogging the top search results and making a mess of their service. People—everyday Google users—complained that they could no longer find what they were looking for and had to wade through far too much junk.
Fearing what that disastrous public image might do to the company itself, Google execs made the decision to revamp their engine.
Now Google places much more emphasis on the quality of the content they return in their search results. They’ve learned that people want real answers to their questions, real help with their problems, and real information on topics about which they are interested.
The search giant has created a razor-edged set of criteria that are applied to every website. In short, if a website or content on that site doesn’t add value to the everyday Google user’s life, that website or that content will not be highly ranked. In fact, some of that content may be filtered out of the search results all together!
How Article Marketing Can Kill Your Website
If you’re in the Internet or affiliate marketing business for fun, have a ton of time to kill, and don’t really care about your results or your revenue then I urge you to use article marketing. However, if you don’t have time to waste, want to continually build your revenue stream, and care about your website’s reputation then listen up.
Article marketing is a bad business model.
Why? Let’s examine the process.
- First you have to create dozens of article (which means taking the time to write them yourself or paying and outsourced writer and waiting)
- Next you have to get them on the article farms. This can mean struggling through a publications process which may need rewrites and may need membership fees.
- Then you have to wait until your content is picked up by other website (and you have no control over which websites publish your articles—or if they pick them up at all!)
- Next you enjoy a brief influx of traffic and backlinks (although the backlinks you’ll get are near worthless because they come from low-quality websites with low or even non-existent PageRanks).
- Then your content is filtered from search results because the search engines pick up on the duplicates and make sure it never appears in their results how to work from home, (or at least nowhere near the top).
So what do you do after the traffic and backlinks stop coming in? You have to start the process all over with another round of articles.
Really, what you’re doing with article marketing is:
- Wasting your time
- Wasting your money
- Ruining the reputation (and possibly PageRank) of your website with poor quality content
- Accumulating useless junk backlinks
- Locking yourself into a vicious cycle that never ends (until Google becomes so smart that your content is filtered out before you even get the benefits of it!)
Don’t Believe Me? Believe GOOGLE!
Matt Cutts is head of Google’s Spam Team. He has gone on record in the past saying that you have nothing to fear from any other website linking to yours because no matter how low their quality score is, it will not affect yours.
And for a long time that was true. . . .
But the truth is that Google had no other way to protect their search results than to actively find out who these article farms were, who was working with them, and penalize the lot of them. In fact, Matt has publicly recanted that earlier statement and now says that your website may be penalized for inbound links from low-quality websites!
And that’s exactly what you’re inviting when you use article marketing—low quality backlinks.
When Matt was recently asked what he thought of article marketing as a strategy to increase PageRank, traffic, and backlinks, Matt said that he was never a fan of the process. In his own words:
“People are not huge fans of article marketing. . .”
And Google now weighs the intention of the person linking the articles (as much as a computer algorithm can) and decides whether these automatic backlinks should be as important as “deliberate editorial links.” (Guess what—they’re not.)
“So, should you pursue article marketing? I would probably lean away from that and lean more towards great content that naturally has links. . .”
You heard it. Google’s head of spam says you should stay away from article marketing. He goes on to make a prophecy about the future of content farms and article marketing sites in a future dominated by search engines.
“So if I had to make a prophecy or forecast about how Google feels or how search engines feel about [article linking sites] in general, the trend that I am hearing and the sort of complaints that I am hearing are that people . . . don’t view [them] as an incredible value add in terms of the content that gets added to the web.”
If you want to improve your website, why would engage in article marketing—a process that one of the decision makers at Google say he doesn’t like and one he says adds no value to the Internet?
And where would Matt hear these anti-article marketing grumbles except inside the hallowed Google offices?
So how should you go ahead without article marketing to “fall back on?”
I agree with Matt here 100% when he says that the surest way to get the results you’re looking for (and the results your websites need) is to add value to the Internet.
Great content that people like and spread virally will always beat the watered-down garbage that most article marketers are pushing as quality content.
So, if the process is so bad for business . . .
Why Are So Many People Endorsing Article Marketing?
The short answer is they’re making money on it. The majority of the people who are promoting article marketing are profiting from the process somehow.
Either they are:
- “Writers” (more likely companies who sell you job to the lowest bidder) selling “articles” (which are grammatically correct garbage stuffed with whatever keywords you want)
- Salespeople pushing automation software that makes the process easier
- “Gurus” who have endorsed article marketing for so long that they don’t want to look bad by admitting they were wrong
- or . . .
- People just like you who have bought the hype hook line and sinker and are convinced that they are getting the best results they possibly can.
I’ve been in the Internet marketing business for over a decade, since I went full-time in 1999.
I’ve seen a lot of people pushing a lot of bad ideas and article marketing remains one of the most popular. I know it doesn’t work anymore—in fact, I’ve never used it. But I think many people are so attracted to it because they just don’t know what else to do.
They’re looking for something that promises to make becoming successful at this “Internet thing” easy, quick, and painless so they latch onto any tools or techniques they think can help. The lucky ones figure out (before it’s too late) that the process isn’t worth the effort and find another way to earn the quality backlinks they need to improve their websites ranking. Others will hold onto article marketing until it goes completely under (like link sharing did at the turn of the century).
Even my own students have been tempted into using article marketing (Against my better judgment). Two students of my affiliate marketing trainings have become successful affiliate marketers themselves in a relatively short amount of time using the training and techniques I endorse. However, when Paula and Wanda decided to give article marketing a try they found out very quickly that it was not for them.
After barely testing the waters these two savvy marketers saw how article marketing could potentially:
- Endanger their PageRank (thanks to all those low-quality inbound links)
- Become a colossal times suck work from home ideas (or money if they paid writers)
- Didn’t get the results they were used to getting with the techniques I taught them
- Almost necessitated automation software (which would require investments of time and money)
- Really wasn’t worth the effort
Thankfully those two got back to doing what had made them so successful in the first place and left article marketing in the dust.