Business Marketing and The Economy: How to Make Your Business a Leader with Web 2.0 Technologies

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Web marketing is now the new face of business marketing. Whether youre an early adopter, or being dragged kicking and screaming, winning online depends on understanding whats happening NOW.
It is no secret that the Internet and related new technology has changed the face of marketing communications. Much like the inception of radio and television affected business communications years ago, the Internet is turning marketing methods of the past on their heads and recreating the environmental landscape of buying and selling. In order to stay on top of your market and your competitors, you must follow history, which tells us there will be winners and losers within this changing market.

What is happening NOW in marketing communications?

Be sure that your marketing strategy is including keywords related to: search engine optimization, video and audio marketing, RSS and social media marketing. A shift in customer thinking and behavior has required business owners to leave behind their old advertising methods and learn how to use these aforementioned tools to reach customers.

While ten years ago a banner ad may have pulled in the customers, today many customers will immediately view the ad skeptically. Traditional marketing and advertising is being transformed by customer testimonials, blog commenting and discussion/forum conversations.

With today’s economic disadvantages, this takes off a lot of the financial burden placed on you and your business. No need to spend your budget on expensive, useless marketing for your busienss. Rather, once you know your target audience, you will be able to give them the type of insight the are looking for. You also must learn where your customers are hanging out online, so you can join in their communities and discussions. To become a succesful part of this new strategy, you must be determined, unique, devoted and patient.

How can you become a marketing communications winner?

No business owner or brand manager wants to lose out on customers just because the world of advertising and marketing is changing. Starting today, you don’t need to! In fact, you can thrive and see your business go to new levels if you implement an effective strategy that works in todays market.

Below are three simple tips to help you find your way to success:

  • Research in order to know your niche, your customers, your competitors and your keywords. Your research goal is to become an expert on not only your business niche but also your customers. Learn who they are and what they want to know. Tools such as: search engines (Google, Yahoo, Bing, etc.) and Google Keyword Tool will make this stage much simpler.
  • Get comfortable with the idea of using social media. If you want to connect with customers, you are going to have to tap into social media. By participating in blogs, networking sites and other online communities, you can work with your prospective customers on their level. These relationships can turn into dollar signs.
  • Give your audience something they can benefit from. Give your prospective customers quality solutions and methods to solve their problems and keep them coming back for more. Doing this helps you to build rapport and trust as well as keep you in the fore-front of their minds when they are ready to buy.

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